My GEO and AEO Strategy Marketing Portfolio
Facts & Figures
71K+
Monthly users reached via AI search surfaces, scaled from 10K in under 2 months through a structured GEO and AEO strategy
50.8%
Organic traffic growth during the March 2026 Google Core Update through technical, keyword, and content optimizations
$1M+
Raised for a nonprofit client in 2025 through a data-informed social media content strategy
215%
Organic keyword footprint growth, expanding reach from 45% to 56% non-branded traffic share, far beyond existing brand demand
Projects
Pigybak:
Scaling AI Search from 10K to 71K Monthly Users in 60 Days
I joined Pigybak as the sole search specialist on a three-person marketing team, inheriting a site with around 10,000 monthly AI search users and over 100 critical technical errors. I ran a full site audit, cleaned up the errors, built a scalable content workflow, and executed a GEO and AEO strategy targeting Google AI Overviews and Gemini. Within 60 days, monthly AI search users grew from 10K to 71K. Additionally, during the March 2026 Google Core Update, when most sites lost ground, organic traffic grew 50.8%.
Fast Track GenAI:
Go-to-Market Strategy & Paid Media Learning
I worked alongside marketing leadership to evaluate performance across paid ads, email, and social media; I analyzed audience targeting, segmentation, and bidding strategy in Meta Ads Manager, and contributed to the go-to-market strategy for a new product launch. The experience sharpened how I connect data to real marketing decisions.
Rivera Media and Marketing Group:
$1M+ in Nonprofit Fundraising Through Social Content Strategy
As the sole intern supporting the Cristian Rivera Foundation, I produced around 15 digital assets per week in Canva, tracked performance in Google Sheets, and drafted donor communications including thank-you letters, newsletters, and event invitations. I also contributed to website design and helped execute a high-profile celebrity gala. The content strategy I supported helped the foundation raise over $1M in 2025.